Roswell, New Mexico – October 2, 2017 – The Florist Federal Credit Union is proud to announce that its website was ranked #5 on The Financial Brand’s “20 Visually Stunning Website Designs From Banks & Credit Unions”.
The Financial Brand explains, “In the Digital Age, your website is the most important touchpoint. Consumers' expectations are soaring, as they compare your online experience against savvy players like Amazon, Facebook and Netflix. If you don't have a world-class website, you simply can't compete. That means if your website has a visual style stuck in the 90s or hasn't been redesigned in the last three years, you're probably overdue for a makeover.”
This is a worldwide honor and the list boasts financial institutions from as far as Australia, Japan and New Zealand.
Furthermore, the majority of financial institutions featured on this list are a much larger asset size than The Florist FCU.
Cisco Malpartida Smith (President/CEO – The Florist Federal Credit Union) said, “This is amazing recognition and validation that our credit union is far more advanced and forward-thinking than the majority of financial institutions in the world.”
Narmi - a financial technology company based in New York, NY – partnered with The Florist FCU to design the new website.
“We are fortunate to consider Cisco and the rest of The Florist team a part of the Narmi family and are eager to continue innovating alongside them,” said Chris Griffin, Co-Founder of Narmi.
The full list of “20 Visually Stunning Website Designs From Banks & Credit Unions” can be found here.
Roswell, New Mexico – August 18, 2017 – 2017 has been quite the year of improvements for The Florist Federal Credit Union.
After vastly improving its website and online banking (and soon mobile application), The Florist Federal Credit Union has added mortgages to its product suite.
Cisco Malpartida Smith (President/CEO – The Florist Federal Credit Union) said, “Buying a house is one of the most exciting life events that our members experience. We want to be part of this life journey. Our new product offers numerous benefits, in addition to competitive rates, which makes working with the Credit Union a very compelling proposition.”
Benefits Florist FCU members receives include:
If you have any questions about the Credit Union’s mortgage offerings, please call us at 575-622-0560.
Additional information can also be found on our website
Roswell, New Mexico – June 12, 2017 – The Florist Federal Credit Union's CEO and President Cisco Malpartida Smith was recently interviewed by the Credit Union Journal, a prominent trade publication.
The article discussed the importance of Application Programming Interfaces (APIs) and the future of credit union technology. APIs allow different computer systems and applications to more effectively communicate with each other so that the credit union can offer members better digital services.
You can read the entire article on the Credit Union Journal's website.
Roswell, New Mexico – April 13, 2017 – The Florist Federal Credit Union is excited to announce the second phase of its digital transformation – new online banking.
Phase 1 of this transformation involved a new and improved website. The credit union now plans to greatly enhance and modernize its online banking experience. This reaffirms the credit union’s commitment to putting its members first.
“Online Banking, the system that allows our members from all over the US to interact with their financial lives is making a major leap forward. Often many smaller financial institutions were limited in their ability to offer their members access to cutting edge solutions. We are proud to offer our members one of the most robust systems available, we hope that you enjoy.” said Cisco Malpartida Smith, President/CEO – The Florist Federal Credit Union.
Benefits of the new online banking platform will include:
A major enhancement will include the financial dashboard which will allow members to easily perform the most common tasks associated with online banking (checking balances, making transfers, and viewing transactions).
Transaction history and detail will also be dramatically enhanced. Immediate features will include cleaner transaction descriptions, better search functionality, and the ability to add notes or tag transactions.
Another key feature of the new platform will allow members to communicate with the credit union in a much more digital and secure manner.
Lastly, all new functionality will be fully responsive on mobile browser as well:
The credit union will provide this new platform absolutely free-of-charge to new and existing members. This technology will be equivalent to that of larger institutions, yet members will still receive the personalized attention the credit union has always been known for.
New online banking services will be provided by Narmi.
Roswell, New Mexico – April 12, 2017 – The Florist Federal Credit Union is proud to release its new and improved website and continue its commitment to putting members first. Benefits to the new website include:
“We have listened to our members and we are proud to bring them significant enhancements with this new modern website. These website will bring better information, in an easy to follow format, with up-to-date financial literacy resources to help our members achieve their financial goals.”
Members and visitors alike will find the most relevant information easily available to them including access to online banking, contact information and deposit / loan rates.
Due to its national member base, the credit union places a heavy emphasis on the mobile experience. Because of this, the new website is fully responsive on mobile and tablet devices. Using your mobile phone to interact with the credit union has never been easier.
All website design and hosting services were performed by Narmi.
Roswell, New Mexico – December 21, 2016 – After a national search, The Florist Federal Credit Union is proud to announce the hiring of the organization’s new President/CEO, Cisco Malpartida Smith. “Cisco’s outstanding background, passion for the credit union mission, and shared vision for our members make him a great fit for our organization,” said Doug Liedtke, Chairman of the Board. “We are extremely pleased to have him join The Florist Federal Credit Union and his leadership in serving the U.S. Floral industry nationwide. Cisco embodies the credit union philosophy of people helping people. His demonstrated commitment to the credit union movement and community service align very well with The Florist’s FCU vision, culture and values.” Additionally, Liedtke reflected, “The Board of Directors wishes to express their appreciation and thanks to retiring CEO Kenn Bell for his years of service to the credit union and our members. We wish him our best as he returns to family in the Northwest!”
“I am honored and excited to be assuming the role as President/CEO at The Florist Federal Credit Union,” said Malpartida Smith. “The credit union has endured for decades through some of the most challenging regulatory and economic times. The credit union is in a great place to begin the next chapter in its journey at becoming the preferred financial institution of choice for its members and potential members. I am looking forward to leading the credit union and fulfilling on our mission.”
Malpartida Smith most recently served as Vice President of Products and Strategy for GTE Financial (GTE Federal Credit Union, Tampa, FL), prior to that Malpartida Smith worked for BECU (Boeing Employees’ Credit Union, Tukwila, WA) in various management roles within Product’s, Community Relations and Marketing. Malpartida Smith’s credit union career spans a broad set of positions in strategy, marketing, lending, business development, product development, branch operations, political advocacy and community relations with notable credit unions. His credit union experience was launched in Seattle, WA, where he worked to start a new credit union startup for his University community. Malpartida Smith serves on the board of directors and chair of the development committee for Hillsborough Community College Foundation