News

Jun 25
The Florist FCU Releases Bill Negotiation Functionality In Mobile Application

Members can now submit monthly household bills like cable and internet for negotiation.

Roswell, New Mexico – June 25, 2018 – Members can now live healthier financial lives by lowering their monthly bills. The Florist FCU has introduced bill negotiation to help members negotiate recurring monthly bills such as cable TV, internet, cell phones and security.

This all happens with only a few taps of your mobile phone (and if you are a Florist FCU member!).

Cisco Malpartida Smith (President/CEO – The Florist Federal Credit Union) said, “Our Credit Union has always placed the financial health of our members first. Introducing bill negotiation services – all through the convenience of our mobile banking application – is a great example of this. We hope all of our members take advantage of this amazing functionality.”

How It Works:

  • Log into The Florist FCU’s mobile banking application
  • In our mobile banking “feed”, scroll until you find a display for Billshark or select ‘Lower Bills’ from the menu
  • Take a picture of your bill with your mobile device, or upload a screenshot of a pdf or website
  • Link your credit card information (40% of any savings you achieve is paid to Billshark, you keep the remaining 60%. You pay nothing if Billshark does not save you money!)
  • Provide any additional information about your bill that Billshark might need
  • If the negotiation is successful, check your next monthly bill and enjoy the extra cash!

Important Facts about Billshark:

  • 80% of bills can be negotiated
  • 300mm of 375mm bills are eligible for negotiation
  • Most consumers don’t know how or when to negotiate – or don’t have time to wait on hold
  • 72% of consumers who complain about high bills never attempt to negotiate

Oct 2
The Florist FCU Website Ranked Top 5 Site by Financial Brand

The Florist FCU’s new website ranked as #5 in Financial Brand’s “20 Visually Stunning Website Designs From Banks & Credit Unions”

Roswell, New Mexico – October 2, 2017 – The Florist Federal Credit Union is proud to announce that its website was ranked #5 on The Financial Brand’s “20 Visually Stunning Website Designs From Banks & Credit Unions”.

The Financial Brand explains, “In the Digital Age, your website is the most important touchpoint. Consumers' expectations are soaring, as they compare your online experience against savvy players like Amazon, Facebook and Netflix. If you don't have a world-class website, you simply can't compete. That means if your website has a visual style stuck in the 90s or hasn't been redesigned in the last three years, you're probably overdue for a makeover.”

This is a worldwide honor and the list boasts financial institutions from as far as Australia, Japan and New Zealand.

Furthermore, the majority of financial institutions featured on this list are a much larger asset size than The Florist FCU.

Cisco Malpartida Smith (President/CEO – The Florist Federal Credit Union) said, “This is amazing recognition and validation that our credit union is far more advanced and forward-thinking than the majority of financial institutions in the world.”

Narmi - a financial technology company based in New York, NY – partnered with The Florist FCU to design the new website.

“We are fortunate to consider Cisco and the rest of The Florist team a part of the Narmi family and are eager to continue innovating alongside them,” said Chris Griffin, Co-Founder of Narmi.

The full list of “20 Visually Stunning Website Designs From Banks & Credit Unions” can be found here.


Aug 18
Mortgages and Real Estate

The Florist Federal Credit Union continues to bring best-in-class products and services to its members by offering mortgage solutions

Roswell, New Mexico – August 18, 2017 – 2017 has been quite the year of improvements for The Florist Federal Credit Union.

After vastly improving its website and online banking (and soon mobile application), The Florist Federal Credit Union has added mortgages to its product suite.

Cisco Malpartida Smith (President/CEO – The Florist Federal Credit Union) said, “Buying a house is one of the most exciting life events that our members experience. We want to be part of this life journey. Our new product offers numerous benefits, in addition to competitive rates, which makes working with the Credit Union a very compelling proposition.”

Benefits Florist FCU members receives include:

  1. Dedicated member advocate to answer all your questions and handle all your concerns
  2. Rebate on real estate commission
  3. Embedded financial management tools
  4. Home privileges package giving you numerous discounts and perks
  5. Unparalleled member service

If you have any questions about the Credit Union’s mortgage offerings, please call us at 575-622-0560.

Additional information can also be found on our website


Jun 12
CEO in the News

The Florist Federal Credit Union's CEO, Cisco Malpartida Smith, was interviewed by the Credit Union Journal about the role APIs play in the future of credit unions.

Roswell, New Mexico – June 12, 2017 – The Florist Federal Credit Union's CEO and President Cisco Malpartida Smith was recently interviewed by the Credit Union Journal, a prominent trade publication.

The article discussed the importance of Application Programming Interfaces (APIs) and the future of credit union technology. APIs allow different computer systems and applications to more effectively communicate with each other so that the credit union can offer members better digital services.

You can read the entire article on the Credit Union Journal's website.


Apr 13
The Florist Federal Credit Union to Launch New Online Banking Platform

The Florist Federal Credit Union continues digital transformation with soon to be released online banking.

Roswell, New Mexico – April 13, 2017 – The Florist Federal Credit Union is excited to announce the second phase of its digital transformation – new online banking.

Phase 1 of this transformation involved a new and improved website. The credit union now plans to greatly enhance and modernize its online banking experience. This reaffirms the credit union’s commitment to putting its members first.

“Online Banking, the system that allows our members from all over the US to interact with their financial lives is making a major leap forward. Often many smaller financial institutions were limited in their ability to offer their members access to cutting edge solutions. We are proud to offer our members one of the most robust systems available, we hope that you enjoy.” said Cisco Malpartida Smith, President/CEO – The Florist Federal Credit Union.

Benefits of the new online banking platform will include:

  1. More modern member experience
  2. Enhanced security infrastructure and additional features to protect member data
  3. Embedded financial management tools
  4. Robust secure messaging feature for all member-related questions and inquiries
  5. Ability to add notes to transactions or tag transactions with common categories
  6. Mobile responsive version of online banking

A major enhancement will include the financial dashboard which will allow members to easily perform the most common tasks associated with online banking (checking balances, making transfers, and viewing transactions).


Banking dashboard screenshot


Transaction history and detail will also be dramatically enhanced. Immediate features will include cleaner transaction descriptions, better search functionality, and the ability to add notes or tag transactions.



Another key feature of the new platform will allow members to communicate with the credit union in a much more digital and secure manner.


banking messaging screenshot


Lastly, all new functionality will be fully responsive on mobile browser as well:


banking dashboard mobile screenshot
banking transaction mobile screenshot
banking transactions mobile screenshot

The credit union will provide this new platform absolutely free-of-charge to new and existing members. This technology will be equivalent to that of larger institutions, yet members will still receive the personalized attention the credit union has always been known for.

New online banking services will be provided by Narmi.


Apr 12
The Florist Federal Credit Union Launches New Website

The Florist Federal Credit Union grows into the digital age with a new and improved website.

Roswell, New Mexico – April 12, 2017 – The Florist Federal Credit Union is proud to release its new and improved website and continue its commitment to putting members first. Benefits to the new website include:

  1. Cleaner member and visitor experience
  2. Mobile and tablet optimized website
  3. Easier to use navigation panels and improved website flow
  4. Consistent user interface with soon to be released online banking platform

“We have listened to our members and we are proud to bring them significant enhancements with this new modern website. These website will bring better information, in an easy to follow format, with up-to-date financial literacy resources to help our members achieve their financial goals.”

Members and visitors alike will find the most relevant information easily available to them including access to online banking, contact information and deposit / loan rates.


Website screenshot


Due to its national member base, the credit union places a heavy emphasis on the mobile experience. Because of this, the new website is fully responsive on mobile and tablet devices. Using your mobile phone to interact with the credit union has never been easier.


Website mobile screenshot


All website design and hosting services were performed by Narmi.


Dec 21
New President & CEO

The Florist Federal Credit Union announces Cisco Malpartida Smith as its new President & CEO

Cisco Malpartida Smith

Roswell, New Mexico – December 21, 2016 – After a national search, The Florist Federal Credit Union is proud to announce the hiring of the organization’s new President/CEO, Cisco Malpartida Smith. “Cisco’s outstanding background, passion for the credit union mission, and shared vision for our members make him a great fit for our organization,” said Doug Liedtke, Chairman of the Board. “We are extremely pleased to have him join The Florist Federal Credit Union and his leadership in serving the U.S. Floral industry nationwide. Cisco embodies the credit union philosophy of people helping people. His demonstrated commitment to the credit union movement and community service align very well with The Florist’s FCU vision, culture and values.” Additionally, Liedtke reflected, “The Board of Directors wishes to express their appreciation and thanks to retiring CEO Kenn Bell for his years of service to the credit union and our members. We wish him our best as he returns to family in the Northwest!”

“I am honored and excited to be assuming the role as President/CEO at The Florist Federal Credit Union,” said Malpartida Smith. “The credit union has endured for decades through some of the most challenging regulatory and economic times. The credit union is in a great place to begin the next chapter in its journey at becoming the preferred financial institution of choice for its members and potential members. I am looking forward to leading the credit union and fulfilling on our mission.”

Malpartida Smith most recently served as Vice President of Products and Strategy for GTE Financial (GTE Federal Credit Union, Tampa, FL), prior to that Malpartida Smith worked for BECU (Boeing Employees’ Credit Union, Tukwila, WA) in various management roles within Product’s, Community Relations and Marketing. Malpartida Smith’s credit union career spans a broad set of positions in strategy, marketing, lending, business development, product development, branch operations, political advocacy and community relations with notable credit unions. His credit union experience was launched in Seattle, WA, where he worked to start a new credit union startup for his University community. Malpartida Smith serves on the board of directors and chair of the development committee for Hillsborough Community College Foundation